What is a good paywall view-to-trial conversion rate?

For mobile apps and web SaaS platforms, a paywall view-to-trial rate of 3% to 7% is benchmark average. Hard paywalls often achieve higher trial conversion but lower total app retention.

What is a healthy free trial to paid subscriber conversion rate?

Opt-out free trials (credit card required upfront) typically convert 40% to 60% to paid, while opt-in trials (no credit card upfront) convert 15% to 25%.

Subscription Monetization

Paywall & Subscription Conversion Calculator

Model your paywall conversion funnel: calculate paywall impressions to trial starts, trial-to-paid conversions, and projected MRR.

Funnel Inputs

Monthly Paywall Views / Impressions

Paywall-to-Trial Conversion (%)

Trial-to-Paid Conversion (%)

Subscription Price ($ / month)

Trial Starts / Month

2,250

Users starting trial

New Paid Subs / Month

788

Converted customers

New Monthly MRR

$22,852

Gross new revenue

Funnel Conversion Metrics

Overall Paywall-to-Paid Conversion Rate: 1.58%

Revenue Generated per Paywall View (RPV): $0.46 / view

Projected Annualized Run Rate (ARR Added): $274,224 / year

Optimizing Subscription Paywall Conversion

Paywall optimization directly impacts app and SaaS economics. Increasing trial start rates by 1% can yield a 25%+ increase in bottom-line Monthly Recurring Revenue (MRR).