What are UTM parameters?

UTM (Urchin Tracking Module) parameters are five standard tags added to the end of a URL to help analytics tools like Google Analytics 4 track the exact traffic source, ad medium, and campaign origin.

Are UTM parameters case-sensitive in Google Analytics 4?

Yes, UTM tags are case-sensitive. 'facebook' and 'Facebook' will show up as two separate traffic sources in GA4. Always use lowercase letters for consistency.

Analytics & Attribution Tracking

Campaign UTM Builder & Link Generator

Build clean, tracking-ready URLs for Google Analytics 4 with instant parameter presets for Meta, Google, TikTok, and Email campaigns.

Target Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term) (Optional)

Campaign Content (utm_content) (Optional)

Generated Tracking URL

https://adgrowthsuite.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_promo_2026&utm_content=v1_creative_video